It's Beaujolais Nouveau Time
Pre-Order Yours Today
With exactly one month to go until Beaujolais Nouveau Day we thought it best to be prepared, so we are now accepting pre-orders for this year's release of Georges Duboeuf Beaujolais Nouveau 2022.
Traditionally Beaujolais Nouveau Day is marked in France on the third Thursday in November with fireworks, music and festivals. Under French law, the wine is released at 12:01am just weeks after the wine's grapes have been harvested. This tradition began when winemakers and growers of the Beaujolais region celebrated the end of harvest with the first wine of a new vintage, now parties are held throughout the country and further afield to celebrate this popular "vin de primeur".
If you're keen to see what all the fuss is about, pre-order now, delivery or collection will be on or after the 17th of November, and stock will be limited, so no further discounts will apply.
Our Beaujolais Nouveau comes from the late George Duboeuf, known in France as the “King of Beaujolais”. He is credited as one of the marketing geniuses behind the wine, he spearheaded the campaign to promote it and is almost single-handedly responsible for creating the Beaujolais Nouveau craze.
"Experience the first wine of the harvest with family and friends. Enjoy life's simple pleasures and nature's seasonal gift. Vibrant red fruits such as strawberries and currants on the palate and an intense perfume make this wine a perfect accompaniment for cheese, charcuterie and traditional holiday fare." —winemaker
Beaujolais Nouveau can also be enjoyed lightly chilled, and as it doesn't improve with age, it should be enjoyed immediately.